Telaa is a startup company that uses innovative approaches to develop high performance coatings. Its produced coatings are patented and owned by King Fahd University of Petroleum and Minerals. These coatings are developed by Prof. Al-Aqeeli and Eng. Al-Hajri. Telaa uses Crumb Rubber (extracted from car tires) which is mixed in a patented recipe to arrive at corrosion-resistance coatings. These products make excellent alternative coatings for pipelines and the like. Moreover, the product is economically competitive if compared with existing coatings. It is believed that such direction will create an encouraging route for recycling of car tires, instead of burning them. Telaa startup is incubated in Dhahran Technology Valley, KSA. It seeks to continue the search for innovative routes that facilitate safe recycling of harmful waste and turning them into useful and desirable products. Finally, Telaa commits to delivering high quality products to its clients with competitive prices.